Southwest Airlines

In 1967, Herb Kelleher and Rollin King developed the initial Southwest Airlines® concept in a hotel bar in San Antonio. Their original business plan consisted of a triangle drawn on a cocktail napkin three lines connecting Dallas, Houston, and San Antonio.

In 1967, Herb Kelleher and Rollin King developed the initial Southwest Airlines® concept in a hotel bar in San Antonio. Their original business plan consisted of a triangle drawn on a cocktail napkin three lines connecting Dallas, Houston, and San Antonio.